Advisory
I work with a small number of founders and teams on marketing strategy, positioning, business development and the kind of thinking that helps a business actually reflect what it's building.
This work comes mostly through referrals. If someone sent you here, or if you've read enough of this site to know it makes sense — email me.
Trusted by founders and teams
“Melina brings clarity to the big picture and follows through with care and precision.”
I worked closely with Melina across a wide range of initiatives including a rebrand, website launch, content strategy, and the systems needed to ensure long term brand consistency. She brings together thoughtful strategy and strong execution in a way that feels both grounded and creative.
Melina has a gift for asking the right questions. She helps frame the big picture, clarify what really matters, and articulate a cohesive narrative that guides decisions. She is highly responsive, collaborative, and genuinely fun to work with. I deeply value her partnership and mentorship.
— Wendy Staudt, CMO Katabat
“Melina knows how to connect and covert your target clientele. She’s truly above the rest.”
Melina has proven time and again that marketing is strategic and requires careful development and ongoing adjustment. She’s taught me how to ID my target audience and speak to them in an intelligible and clear way.
Her marketing incorporates business and mindfulness and we were grateful to bring both into our marketing strategy.
— Shana Ginsburg, CEO Ginsburg Advanced Tutoring
“A true CMO on demand who combines strategic clarity with real execution.”
Melina has a rare ability to hold both the strategic and the practical at the same time. She was deeply involved in shaping major marketing decisions while also ensuring those decisions were executed by a small team of part timers and interns.
She truly operates as a CMO on demand who also makes sure things actually get done. That balance is difficult to find, and Melina manages it with clarity, structure, and ease. She is driven, experienced, well organized, and genuinely a pleasure to work with. I would strongly recommend her to early stage startups in the social impact space and beyond.
— Robin van Dalen, CEO Inuka Coaching
“A grounded leader you can trust to align people, strategy, and execution.”
Melina is exceptional at stakeholder management and ensuring alignment across teams. She leads with clarity and trust. She is not just a boss, but a true motivator who encourages ownership and accountability while supporting people to do their best work.
Her ability to craft strong marketing strategies and translate them into clear tactical plans was a major asset. Her international background, with roots in the US, the Netherlands, and Greece, also played an important role in aligning our global team.
Most importantly, Melina is someone you can rely on. She is trustworthy, consistent, and deeply supportive. I learned a great deal from working with her and would highly recommend her for any marketing leadership role.
— Jolanda Geerts, Senior B2B marketing leader
“Clear guidance, practical insight, and sharper strategic positioning.”
Working with Melina brought clear, practical guidance on what needed to be done to reach our marketing goals. Her expertise and pragmatic experience made a tangible difference in refining our strategic positioning. She has a rare ability to simplify complexity and translate vision into focused, actionable direction.
— Sabine Louët, CEO SciencePod
“A true CMO on demand who combines strategic clarity with real execution.”
Melina has a rare ability to hold both the strategic and the practical at the same time. She was deeply involved in shaping major marketing decisions while also ensuring those decisions were executed by a small team of part timers and interns.
She truly operates as a CMO on demand who also makes sure things actually get done. That balance is difficult to find, and Melina manages it with clarity, structure, and ease. She is driven, experienced, well organized, and genuinely a pleasure to work with. I would strongly recommend her to early stage startups in the social impact space and beyond.
— Robin van Dalen, CEO Inuka Coaching