For founders who need their business to actually reflect what they're building.
You know what you're doing. You've built something real. But when it comes to explaining it, marketing it, positioning it - something gets lost in translation.
Maybe your messaging feels generic. Maybe you're using language that doesn't sound like you. Maybe you've tried the templates and frameworks and they just don't fit.
Or maybe you're scaling and need someone who can think strategically about the whole picture - not just execute tactics, but actually build the infrastructure that makes growth sustainable.
I work with early-stage startups, scale-ups, and established businesses that need marketing leadership without the full-time hire. Sometimes that's a few focused sessions to get clarity. Sometimes it's ongoing fractional CMO work to build and run your marketing function.
What I actually do
Strategic clarity
Help you figure out who you're actually for, what makes you different, and how to talk about it in a way that doesn't sound like everyone else in your space.
Messaging & positioning
Translate what you do into language that lands. Not copywriting templates - actual strategic work on how you show up in the market.
Go-to-market strategy
Launching something new? Entering a new market? I help you figure out the plan and the execution, so you're not just throwing things at the wall.
Marketing infrastructure
Build the systems, processes, and team structure you need to scale. From demand generation to brand consistency to aligning marketing with sales and product.
Fractional CMO services
Ongoing strategic leadership for companies that need a marketing leader but aren't ready for a full-time hire. I come in, assess what's working and what's not, build the strategy, and help you execute it.
Who is this for
Founders and CEOs who know their business but don't know how to market it in a way that feels authentic.
Startups and scale-ups that need marketing leadership but can't justify a full-time CMO yet.
Purpose-driven companies in tech, wellness, conscious business, or professional services that want marketing that actually reflects their values - not just performative language.
People who are tired of marketing that feels like bullshit and want someone who can help them do it differently.
How we work together
Strategy session - $350 (90 minutes)
A focused conversation to work through a specific challenge - positioning, go-to-market strategy, messaging that's not landing, or figuring out your next move. Good for founders who know what they need but want an outside perspective.
Includes pre-work, a 90 minute co creation session, asynchronous refinement and 2 deliverables
For people who've built something real but can't explain it in a way that lands. We'll look at your current messaging, figure out what's not working, and get clear on how to talk about what you do.
You'll leave with:
1) a brand clarity deck that includes: language that actually sounds like you, audience clarity and emotional journey mapping, competitive landscape visual mapping where your brand sits with your ecosystem and identify white-space opportunities for differentiation, brand evolution map;
2) a storytelling guide that includes a brand narrative, tone of voice, and key phrases.
Messaging & positioning session - $800
Rebrand, website launch, campaign strategy, whatever the specific need is. Defined scope, clear deliverables.
Project based work
Ongoing strategic marketing leadership. I come in as part of your team, build the strategy, set up the infrastructure, align marketing with your business goals, and help you execute. Usually 10-20 hours/month depending on what you need.
Fractional CMO
Background
I have an MBA from MIT and spent years as a management consultant before moving into marketing and business development. I've served as Fractional CMO for over two dozen companies - mostly in SaaS, conscious tech, wellness, and professional services.
I've worked with AI platforms, wellness companies, coaching businesses, financial services firms, and a lot of founders who came to me because traditional marketing advice wasn't working for them.
I know how to build marketing strategies that drive results. I also know how to do it in a way that doesn't make you feel like you're performing or selling your soul.
Get in touch
If you want to talk about working together, email me or book a 20 minute exploratory call below. Tell me what you're building and where you're stuck.
We’ll figure out if it makes sense.
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