This retainer includes up to 8–10 hours per month of strategic marketing leadership support. Hours can be used for planning, consultation, deliverables, implementation guidance, and asynchronous support. 6-month initial term and commitment.
Examples areas of focus
Strategic leadership
• Monthly strategy planning + alignment to business goals
• Marketing roadmap and priority setting
• Growth frameworks and performance benchmarks
Infrastructure & systems
• CRM, email, and automation setup or optimization
• Analytics and tracking dashboard setup
• Content calendar & workflow systems
• Integration of campaigns with business cycles
Execution support
• Hands-on support for key deliverables
• Copy + messaging guidance
• Campaign enablement + launch support
• Monthly review and iteration
Communication & planning cadence
• 2× monthly 30-minute strategy call
• Asynchronous updates via email/whatsapp
• Priority support on key blockers
Deliverables Examples by Month
Month 1 (Kickoff + foundation)
• Strategy deep dive + audit
• Audience clarity + positioning refinement
• Marketing plan and roadmap
• Campaign calendar setup
Month 2 (Build & optimize)
• Infrastructure implementation
• Messaging and lead magnet frameworks
• First campaign launch support
Month 3 (Scale & iterate)
• Data review + optimization
• Iteration of messaging + lead nurturing
• Systems refinement